Mad Dog Wireless
PSA Program
Mad Dog Wireless strives to include PSAs from as many different non-profit sources as possible in the station’s community calendar. The PSAs will focus on basic facts. No lengthy descriptions will be given. They will be edited to meet station specifications. No phone numbers of organizations will be given over the air.
Priorities for PSA Selection include:
1. Community Issues (No political language or advocacy)
2. Multicultural Events
3. Arts Related Events
4. Environmental Related Events
If Mad Dog Wireless can use a PSA, it will be placed in a rotation with other PSAs. We do not guarantee the number of readings or times of day. Because of the large number of PSA requests, we cannot notify organizations as to whether its submission will air on our stations.
There are some items we cannot air because of the large number of PSAs we receive. Those include:
1. Informational announcements (e.g. National XYZ Week or Month)
2. Any event that is not open to the public.
3. Your group’s weekly or monthly meeting, except when a speaker of unusual local, regional or national prominence will be appearing.
4. Any solicitation for auditions or camps.
5. Car washes, dinners, bake sales, attic sales, tournaments, black tie galas, receptions, or similar group fundraisers.
6. High school, college or church reunions.
7. Events at your church or synagogue, except for significant concerts or lectures.
8. Events outside of our coverage area.
9. Any event that is sponsored by another radio station.
Information sent to Mad Dog Wireless must arrive by mail, fax or e-mail at least two weeks before your event. Items will be considered for air if the following information is included:
1. Name of event and sponsoring organization
2. Date of event (with multi-day events, plays, etc., please include each individual performance date.
3. Time of event (on all performance dates.)
4. Street address of event.
5. Description of event
6. Phonetic pronunciation of unusual names.
7. Ticket or admission costs for event or for each performance.
8. Contact name and telephone.
PSA Submission and Contact Info
Copy – The most effective announcements are always straightforward: Event description, date, location, and phone number for information. Mad Dog Wireless reserves the right to edit all copy.
Mailing – Mail or send as an email attachment your copy to be received at least two weeks prior to the event.
As air time is limited, we cannot guarantee that PSAs will run. Feel free to call for help with your text; we will be glad to work with you on your copy or timing. We appreciate receiving your PSAs and hope to support you wherever we may.
928 855 1051